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Hampton Roads Takes on Cigarette Litter

Hampton Roads Takes on Cigarette Litter

Cigarette litter is a huge problem in Hampton Roads, across Virginia and almost everywhere in the world. Most smokers see cigarette butts as small, insignificant, biodegradable or maybe not as litter at all. This summer, seven localities worked together through askHRgreen.org to launch a Cigarette Litter Prevention Program at diverse locations across the region. The program enforced the message that “Cigarette Butts = Litter” and provided the ash receptacles necessary to help smokers make the right choice when it comes to disposal.

We are happy to announce that the average cigarette litter reduction rate for the seven projects was astounding! On average, there were 74 percent fewer cigarette butts found on the ground after the project was completed than before the outreach effort began. Through the diligent work of staff and community members in Norfolk, Hampton, Virginia Beach, Portsmouth, Newport News, Suffolk and James City County, our region is that much cleaner today. Great job, Hampton Roads!

Municipality

Type of Project Site

First Scan Score (before implementation)

Second Scan Score (after implementation)

Average Decrease in Cigarette Litter

Hampton

Beach/Park

546

229

-58%

James City County

Commuter Lot

346

186

-46%

Newport News

Business District

195

32

-83%

Norfolk

Transportation/ Civic Plaza

1,072

283

-73%

Portsmouth

Outdoor Concert Pavilion

633

28

-95%

Suffolk

Downtown Business District

285

18

-93%

Virginia Beach

Natural Area/Lake Park

528

162

-69%

Totals

 

3,605

938

-74%

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